2013年7月16日星期二

Learning Agreement MA


What is your subject of study?
My subject of study is the use of Lighting and colour to affect emotions within interactive environments and installations. This will take in consideration the various aspects of emotional design as applied to interaction design. Specifically it will consider how lighting and colour effects can be used to create interactive environments that affect the participant’s emotional state.

What is your research question?
How can modern lighting and colour be utilized to affect an emotional response within an interactive environment? Additionally, is it has effect on people’s behaviour.

Research aim(s):
What are the overall aims of the project?
In design, we see lights and colour all around our surroundings without ever thinking of the true effects they have on us. Thepurpose of my research has two parts. First is to find what emotions lighting and colour create and how they are used to impact emotions. Next, is how to design an interactive environment using lighting and colour to have an emotional effect on people. And also study if it can cause any behaviour influence.

Research objectives(s):
What are the specific project objectives?
Note: these are separate to what you personally need to learn in terms of skills and knowledge, see learning objectives below.

1.   Lighting research
a.   Researchlighting, see variety of lightsand light materials such asLED lighting, OLED lighting and light pipe, optical fibbers, how they set up.
b.   Research light art works and other uses of lighting within installations and interactive environments.
c.   Research the specific emotional effects of lighting.

2.   Colour research
a.   Research colour therapy.
b.   Research colour influence people’s mood.
c.   Research artwork about colour used in different environments.

3.   Other research related to my subject
a.   Colour and light
b.   Gaudi and his work
c.   Develop a series of interactive products and/or environments that embed the above research within practice

Rationale
·        What is the wider context of your project?
The influence of environment on humans, for instance the influence of wood environment on physiology and psychology of human body by psycho physiological method.(HAIPENG, Y., YIXING, L. & ZHENBO, L., 2003) has a paragraph describing the effects of neutral colour and natural environment.
Psycho-physiological method (FRISTON, K. J. and others, 1997).It gives a clear explanation why colour can effect emotion in physiology aspect.
BLEICHER, S., 2012. Contemporarycolor theory & use. 2th ed. NY: Delmar
Theory of colours (Goethe.1840) colour wheel and complementary colour
Questionnaire design and question analysis
Emotional/mood lighting used to alter behaviour.

·        How does the project relate to your previous experience/practice?
My previous experience involvesorganizingrooms (space) and considers how to make a humanization design. By organizing rooms, the use of colour and lighting is involved whichrelates to humanemotions and environment. Resulting from this experience grew a strong interest in the use of colours and lighting to create the perfect design.

·           How does it relate to relevant current practices, debates and theory?
For my project, lighting will is usedto affect an emotional response within an interactive environment. It relates to current advanced lighting, such as LED and OLED lights that are usedin light design artworks. For example: The colour change floatingball in Boston. Pablo Valbuena artwork & Louise Blouin Foundation Building.Rafael Lozano Hemmeruse both large and small scales, indoor and outdoor settings and a wide variety of audiovisualtechnologies. His “third person”, “Subtitled Public” shows light artwork.There is another artwork from Bruce Nauman, called “green corridor” which is related colour and light effects mood. These are current practices that utilize colour and lighting to interact with humans. In addition, there are two main theories that discuss the relationship between colour effect and emotion:colour psychology and colour therapy. Also psycho-physiological method explains why colour has effect to people. Lastly, simple drawing has the same characteristic as way finding system/visual identity system. According, three options come to bear in the assessment of symbols-where do we feel safe, where do I recognize dangers and where do I see aim and possibilities. And I choose make a questionnaire to be the reflective of participants who experience the corridor. Loughborough university, Norman, Seymour and others support my questionnaire design.

·        Why is the intended research significant? (So what?)
Because of changes in lighting technology, it allows new creative uses of lighting effects to develop; therefore emotional designs and opportunities for changes of behaviour are also created. This will enable the development of new experiences and potentially new products that will change many industries. One industry in particular is interior design, which incorporatescolour and lighting as important elements. It can be seen in lots of design works and designers nowadays pay more attention to colour because of its effects on mood.Bruce Norman, a famous artist who used colour and lighting to design an artwork called Green Light Corridor. It uses lighting and green colour to create an atmosphere of a disorientating experience.And there are other designers and artists using light and colour to create new experiences.

·        How does this project relate to your plans for the future?
In my future I wish to have an occupation in interior design. As colours and lights can be seen everywhere in an indoor space, it isvaluable for me to create aninteractive environment by using colour and light.

Methodology
·        Outline the research, creative and intellectual methods you will employ to develop your research project.
My project research will be carried out by the following methodology:
First, research colour and light effects on emotion, and also research psychological effects on both. Second, learn how to design a questionnaire and question analysis. Third, see other artworks and designs related to my researchand learn from them. Lastly, apply these methods to design a corridor that will influence emotional feelings. Fourth, learn to make 3D models, 3D video, and film editing for interview video.

·        Identify ethical considerations where appropriate.
My project does not have manyethical considerationsbecause my project does not involvevideo or pictures of people. If there are any ethical considerations, it will be from a brief survey in whichI may randomly choose a few people and ask them what they feel about the corridor.

Learning objectives
·        Link to your personal skills audit and development plan; identify the skills that you will develop and knowledge that you need to acquire. Match the objectives against the MA programme learning outcomes.
1.   Photoshop
2.   Sketchup
3.   Unity
4.   Final cut

Submissions (practical and/or written work)
·        Describe your intended body of work, including your reflective journal and the summative critical review
I would like to create an interactive environment with colour and light effect emotion in a building’s corridor.

·        Specify the audience and communication context for your project.
My audience will be anyone who will pass by the specificcorridor that I designed.

·        Describe how you intend to evaluate/ test project outcomes with your audience.
I intend for my audience to enjoy “playing” with my creation by interacting with the environment that has been created. When they pass the area that I designed I hope they will experience something they have never felt before, generating positive feelings and. interesting thoughts. After they have emotional feeling then I expect they will have some behaviour reflections.

Resource implications
·        List what resources are required within or outside of the University
To complete this research project, I will mainly utilize the library resources and some equipment, film lights colour gels and spotlights. A crucial resource needed authoritative permission to use some of the school’s locations.

·        Identify other organisations or individuals involved that you will rely upon and describe what role they will have
My supervisor, David Downes, to assist me with gaining permission from the school to use a corridor and to teach me how to utilize the lighting system. In addition, I need to use creative designers who have used colour and lighting in their artworks to gain inspiration.Finally, I need some classmates to help organize and set up the light and colour display.

References
Cite material using the Harvard System referenced in the previous sections.
FRISTON, K. J. and others, 1997.Psychophysiological and Modulatory Interactions in Neuroimaging [online].Neuroimage 6, Available at: http://ac.els-cdn.com/S1053811997902913/1-s2.0-S1053811997902913-main.pdf?_tid=d066ec82-2c6c-11e2-9eea-00000aab0f02&acdnat=1352685843_0421c9b302fb53d372e6b05570fcdabf
BLEICHER, S., 2012. Contemporary color theory & use. 2th ed. NY: Delmar

Brown, B., 2002 Cinematography: Imagemaking for cinematographyers, directors and videographers. Oxford, UK: Elsevier Inc.

David, S., 2011. Color Influence Mood [online]. Psych Digest. Available at: http://psychdigest.com/color-influence-mood/ [Accessed 4 Feb 2011]

ERWIN, K. B. & DIETER, M., 2009.Orientation & Identity. New York: SpringerWienNewYork

George, L.  Art and the Semiotics of images: three questions about visual meaning Dillon university of Washington July 1999.

Lorna Catherine Collins, Creating Views, Interaction and Experience 2011.

Pablo Valbuena artwork & Louise Blouin Foundation Building, artwork. Available at http://dariorodighiero.com/category/lighting/

The colour change floatingball, artwork. Available at http://www.glow.co.uk/news/light-art-goes-fully-interactive/

Tonya, L., The personality of color: Secondary, Tertiary & Neutral Colors [online] About.com.

Goethe, J. W. V., 1840. Theory of colours. London: John murray,

OPPENHEIM, A.N., 1992. Questionnaire Design, Interviewing and Attitude Measurement. London: Continuum.

LOUGHBOROUGH UNIVERSITY, Questionnaire Design [online]. Loughborough University. Available at:

JEAN, M., 1986. Survey Questions: Handcrafting the Standardized Questionnaire, Series: Quantitative Applications in the Social Sciences, Volume 63, pp. 12.

WILLIAM, M.K. & TROCHIM, 2006. Types of Questions [online]. William, M.K. & Trochim. Available at:
Bibliography
Cite essential background or contextual material using the Harvard System of referencing
ERWIN, K. B. & DIETER, M., 2009.Orientation & Identity. New York: SpringerWienNewYork
FRISTON, K. J. and others, 1997.Psychophysiological and Modulatory Interactions in Neuroimaging [online].Neuroimage 6, Available at: http://ac.els-cdn.com/S1053811997902913/1-s2.0-S1053811997902913-main.pdf?_tid=d066ec82-2c6c-11e2-9eea-00000aab0f02&acdnat=1352685843_0421c9b302fb53d372e6b05570fcdabf
HAIPENG, Y., YIXING, L. & ZHENBO, L., 2003. The influence of wood environment on physiology and psychology of human body by psycho physiological method [online].Journal of Northeast Forestry University. Vol.31 No.6. Available at: http://www.cqvip.com/Read/Read.aspx?id=8764172
BLEICHER, S., 2012. Contemporarycolor theory & use. 2th ed. NY: Delmar

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