Research about emotional design

For researching emotional design, i have seen a video of Donald A. Norman from Youtube.

 Basically, from the video, my understanding is emotional design not only identify the things but also make things clear and neat. I don't know have I get the point or not...anyway...except this video, I also looked 《houghtful Design》

 

And 《TED》 which is I like better.

 

  I get more point from this video. Norman mentioned that emotion is all about acting...

some articles, such as 《Affordances and Design》— Donald A. Norman. Which is available at http://wenku.baidu.com/view/e97004fbaef8941ea76e057d.html and 2 chinese articles.


And also, I am interesting in several books:
《Thoughs》— jon kolko
《The design of everyday things》 — Donald A. Norman. A famous designer named Liu Guanzhong in China, I have read one of his book called 《Science of human affaris》，that Norman's 《The design of everyday things》 influence his theory a lot.